The CMYK colour model is a subtractive colour model used in colour printing. It also is used to describe the actual printing process. CMYK is a reference to four inks used in some colour printing; cyan, magenta, yellow, and key (black).
This is so the file is kept to the best of quality and it will look better and more defined.Why send a PDF to the printers via email?
Using PDF files keeps the file small so that it will be easier and quicker to send. This doesn't however affect the quality of the file, it will still be just as good as how you created it on. Additionally, whether you design your file on illustrator, Indesign or Photoshop, saved as a PDF file it will be easiest to send on email.Use of colour
I choose to stick with a black and white theme for my bookmark, purely because I wanted to create something which was sharp and strong. I thought if I used subtle colours it wouldnt of created the same effect as the shapes and lines would look less defined. I think my bookmark looks very bold as the black is a prominent element and adds boldness to the bookmark. The use of white also works well as it contrasts against the black creating a sharp feel. I used a limited colour palette because I felt if I used multiple colours like red, blue and yellow it would of created a child like bookmark. I think only using black and white makes the bookmark look more grown up which relates to the book as it isnt a childrens book. I do think my use of colour was successful as it makes the bookmark look more mature and professional. Also the white from the triangle and sun contrasts effortlessly with the black background.Use of text
I didnt use much texts simply because I wanted the imagery to do most of the talking as thats visually more exciting. Rather then me using words like gold, sun and pyramids which are important parts of the novel I decided to find pictures instead as I feel that would attract more people and be more interesting. Due to my bookmark being slightly busy as I have multiple elements on it, I thought adding text would only make it look messy. However I did experiment with the use of text on my finished bookmark just to see if it would improve it but in the end I felt it only made it look to hectic. I did however use text on my blurb which was on the back of the bookmark, every bookmark needs a blurb but I didnt want mine being to long or distracting for the reader. I simply placed the 200+ word text in the centre of the bookmark, changed the font to white to create a contrast between the black background and finally changed the font from Arial to Big Calson Medium which was a tradional font but looked handwritten which relates to my novel The Alchemist. I do think my use of text relates to my theme as the summary of the novel tells the basic story of The Alchemist without giving anything away. Also me not adding any text on the front of the bookmark and using pictures instead relates to The Alchemist as its a visually exciting book. The imagerty is abstract as it looks handdrawn, it also is computer drawn but without it looking to computerised as it does still feel real; as if someones drawn it themselves.Hierarchy of information
Tools and techniques used
The tools and techniques I used were in Adobe Illustrator.
Sucessfulness
What I think is most successful about my design is the use of different shapes and how I created one element, I think the use of colour contrast between the white and black also was successful. If I was going to do this design again I would potentially add more shapes into the design to make one big unique shape as I feel I just started creating one element and it could go further. I also would add maybe one more colour like gold to the sun or pyramid to make another contrast.
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